Failing Forward

Author: Heather Lovell

A week ago, I felt a bit like a hamster on one of those squeaky exercise wheels. I was tasked with updating our web copy to better reflect our company direction and products—for the 3rd or 4th time in the last 18 months. Thus, the joy of working at start-up.

We start. We stop. We change directions. We start again. We pivot. We even go in circles sometimes.

I asked our marketing team (aka Jacob) to refresh us back to our website a year ago and just as I had suspected, the copy and design of the site then was where we needed to go back to. We had iterated multiple times in the course of the year as we had failed forward in several areas. And all the forward movement really took us back to the core of what we knew back then. We had tried things that weren’t the heart of Agile so we were headed back.

I would be lying if I said it wasn’t a little frustrating. I truly didn’t know if I wanted to laugh or cry—so of course I laughed.

But it was also reaffirming that we knew we needed to focus on all along. When you are pushing the envelope of an industry that is so used to the status quo it can be difficult to make the inroads you try to create–this can lead to you questioning whether you are pushing in the right direction. We pushed, we tried new things, we learned, and in the end we realized that just because something didn’t work a year ago, doesn’t mean it wasn’t the right road to take.

In trudging through the mud and hacking through the undergrowth of the road less traveled we learned about our strengths, clarified our point of view, and grew immensely in our knowledge of our industry and our clients. And are now ready to move forward again in the direction we know is right.

In a year from now, our web copy will probably have changed, but I am confident we will be moving forward.

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